Businesses are moving very fast towards a complete subscription based model across a vast array of products and services. This necessitates dynamic pricing for each of these products and services, depending on either volume, velocity, time or any other identified factor which measures the utility of these services by consumers.
Separation between the telecom, cloud and cable industries was once clear. However today, the edges are a lot more blurred and new players are entering and even dominating the market. Customers are also increasingly preferring access to all of their services through just one supplier. Therefore competition is now focused on owning the customer by offering convergent services.
The next generation of subscription business is here. Find out what it means to your business infrastructure and what you need to be ready for in today’s changing subscription business environment.