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Net Revenue Retention (NRR)

What is Net Revenue Retention (NRR)?

A comprehensive metric measuring the percentage of recurring revenue retained from existing customers, factoring in expansions, downgrades, and churn.

Key Takeaway

Net Revenue Retention (NRR) measures revenue growth from the existing customer base. OneBill drives NRR above 100% by enabling frictionless upselling, cross-selling, and automated hybrid monetization.