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Customer Lifetime Value (CLTV)
What is Customer Lifetime Value (CLTV)?
A projection of the total net profit a business expects to generate from a single customer over the entire duration of their relationship.
Key Takeaway
Customer Lifetime Value (CLTV) estimates the total profit a customer will generate. OneBill maximizes CLTV by supporting frictionless upgrades, hybrid billing models, and automated retention workflows.