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Customer Acquisition Cost (CAC)
What is Customer Acquisition Cost (CAC)?
The total sales and marketing cost required to earn a new customer, serving as a key indicator of a company's growth efficiency.
Key Takeaway
Customer Acquisition Cost (CAC) measures the expense of gaining a new customer. OneBill helps lower CAC by enabling zero-touch provisioning and customer self-service portals that reduce the need for manual sales intervention.