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Average Revenue Per User (ARPU)
What is Average Revenue Per User (ARPU)?
A measure of the revenue generated per unit or subscriber, calculated by dividing total revenue by the number of active users.
Key Takeaway
Average Revenue Per User (ARPU) tracks the income generated by each subscriber. OneBill helps increase ARPU by enabling seamless cross-selling, upselling, and dynamic product bundling through its CPQ360 module.