Unifying Complex OTT Billing to Execute a Zero-Disruption Subscriber Migration
"OneBill gave us the confidence to migrate a complex subscriber base without disrupting our customers. Their deep expertise in subscription billing and hands-on architectural leadership made all the difference."
The Customer
As part of Roku’s content portfolio, This Old House (TOH) delivers premium lifestyle and home improvement programming to subscribers across web, mobile, and OTT platforms. With a growing direct-to-consumer audience and multiple monetization models—including subscriptions, in-app purchases, and physical merchandise—TOH required a billing and entitlement infrastructure capable of scaling with its expanding ecosystem.
The Challenge
TOH’s subscription environment evolved rapidly alongside platform growth, resulting in fragmented systems and manual workflows that severely increased operational risk. Subscriber data, billing records, and entitlements were distributed across multiple disconnected systems, leading to inconsistent cross-platform access for users purchasing through Roku Pay, Apple, or Google. Furthermore, physical merchandise tied to subscription tiers relied on manual, spreadsheet-based inventory management. With limited internal engineering resources, TOH faced the massive, high-risk challenge of executing a complex payment gateway migration without interrupting recurring billing or cutting off access for active subscribers.
The Solution
By implementing OneBill’s Media & Entertainment billing platform, TOH successfully consolidated its entire fragmented subscription and entitlement ecosystem into a single, unified system of record.
• Unified Billing & Subscriber Lifecycle (Billing360™): Centralized subscriber identities, complex pricing models, invoicing, and revenue workflows across both web and in-app purchase channels.
• Cross-Platform Entitlement Orchestration (Subscriber360™): Ensured subscribers gained consistent, uninterrupted access to content regardless of where they originally purchased it, completely eliminating confusion and reducing churn.
• Automated Inventory & Fulfillment: Directly linked physical merchandise included in subscription plans to the core billing and fulfillment workflows, enabling real-time stock tracking and automated dispatch.
• White-Glove Migration & Architectural Leadership: OneBill designed and executed a flawless backend migration strategy that preserved subscriber identities, payment tokens, and recurring billing schedules—requiring absolutely no customer action, password resets, or service interruptions.
Outcomes & Impact
By centralizing their monetization infrastructure, TOH dramatically improved operational efficiency and established a scalable foundation ready to support future growth within Roku’s massive ecosystem.
• Executed a seamless migration across multiple payment gateways and in-app purchase platforms.
• Achieved zero customer disruption with uninterrupted access and recurring billing continuity.
• Completely eliminated manual reconciliation and spreadsheet-based inventory tracking.
• Vastly improved operational efficiency through fully automated billing, cross-platform entitlements, and physical fulfillment.