IoT companies have to develop pricing models that can maximize value to their customers while ensuring profitability and fast growth. In their report on Monetizing the Internet of Things, Capgemini Consulting comments on some of the pricing models that companies are using:

As IoT companies mature, we predict that services and products will expand to include big data analytics. Part of the value of that data will be to allow new pricing models to emerge that are data driven. When that happens, we’re ready.